Women remain underrepresented in many fields, often standing out solely for their gender rather than their skill. Our global campaign for International Women's Day called for a shift in perspective.

The campaign „Engineered for Whatever“ embraces nature's chaos, proving that Columbia’s gear isn’t just made for the outdoors, it’s engineered to conquer it. With punchy German headlines and transcreated assets, we brought the campaign to life for the German market.

Our social first campaign framed Mercedes-Benz' presentation at the IAA 2023 and follows a group of classmates as they explore a range of iconic, class-defining Mercedes-Benz cars.

A selection of headlines. Developed in my prefrontal cortex, written with my left hand.